The IC3 Blue Train - A little journal about design, marketing, sales and other matters

Tribute to Albert Einstein

The other day we received an e-mail attachment called “BS Bingo” (where BS is the acronym for a common word describing, among other things, the droppings of a major member of the Bovidae). This bingo card is used during boring meetings by cynics who check how many of the fashionable business terms are used and re-used by the speaker.

It is true that we all tend to abuse and wear out expressions that become meaningless and hollow. Examples include best practice, client focus, competitive advantage, sustainable differentiation, win-win, value added, 24/7, 360, and so on.

Yet, simple words or phrases are important to help us grasp complex phenomena or concepts and communicate about them. Very few people really understand what was the big bang or how black holes behave.

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