The IC3 Blue Train - A little journal about design, marketing, sales and other matters

Speed is not necessarily the best solution

'Blue Train' is a wink and a tribute to The ClueTrain Manifesto - click the link for a Cluetrain journey if you've never enjoyed that experience.

Trains are part of my genes. My grandfather used to drive such an engine for the Swiss Federal Railways

In the 1920s, the Blue Train (le Train Bleu) crossed France from Calais to the Italian border with more comfort and in barely more time than the combination of Eurostar and TGV achieve today (to cross Paris, the Train Bleu’s passengers stayed in the same carriage while, today, you have to schlep your luggage by taxi or metro from Gare du Nord to Gare de Lyon) - - - My point here is simply that today’s top speed is not necessarily a panacea.

That's also why I called my marketing manifesto The Blue Train Manifesto