The IC3 Blue Train - A little journal about design, marketing, sales and other matters

It’s hard to swallow one’s own medicine.

In the past three weeks or so, with the help my friends at abricot production , I have been revamping my company’s website , aiming at ‘good’ design and optimum simplicity.

Very interesting experience. It’s quite hard to effectively use one’s own medicine, to make a site as simple as possible, to present information the way users/visitors expect it and, above all, to cut the BS – the tendency we, marketers, have to wrap simple messages into roaring sentences full of hollow adjectives, abbreviations, fashionable expressions and so on. It’s quite difficult to be as factual as possible.

It’s also hard for me to gauge my own website. As stated in the Blue Train Manifesto “ It takes at least two different people to 'do' good marketing ”. I am inside the box. And I would really welcome some outsiders to give me their opinion, good or bad, constructive or destructive. Just shoot. I think (hope;-) I have a thick skin. Ouch!