The IC3 Blue Train - A little journal about design, marketing, sales and other matters

A few neologisms

Surfing the web from the Why Not Idea Exchange, I landed on an interesting website –trendwatching.com- where a new marketing word is introduced in these terms: “ In a consumer society dominated by experiences in the (semi) public domain -- often branded, designed, themed and curated to the nines -- INSPERIENCES represent consumers' desire to bring top-level experiences into their domestic domain. ”

In the risk of going too far with neologisms, I hereby publicly introduce yet another word: INSPIRIENCE**. I define ‘inspirience’ as “the stimulus to creative thought one perceives by experiencing an inspiring product or service”. In an age where emotional design becomes increasingly important, people can enjoy positive inspiriences reading a book, using an instrument or partaking in an event.

And since I am at it, why not propose ASPIRIENCE? I define ‘aspirience’ as “the desire or ambition one gets by experiencing a motivating product or service”. A beautiful fountain pen may motivate you to write a novel, a high quality toolset to build a treehouse, a Steinway to become a great concert performer.

Finally, just for fun (?), an EXPIRIENCE is “The experience a person is going through while utilising a product that is about to break down, or eating food past its sell-by date, or using a service requiring a subscription renewal.”

How more silly can all that jazz become?

** NOTE: Inspirience is also a musical group you can enjoy here.