The IC3 Blue Train - A little journal about design, marketing, sales and other matters

A simple example of how to use the Design Yardstick introduced in the previous journal entry.

Our main objective concerning the design yardstick introduced in the previous entry was to create a simple, practical tool enabling the implementation of good designs that balance objective and subjective factors.

Here is (click on the thumbnail) a simple example of the use of the yardstick to evaluate my favourite corkscrew (I could write a book about corkscrews – don’t tease me).

click to see the pic

No rocket science, right? Some people may think it’s simplistic. Some others, that it is too complicated. The wisdom could come from one of my favourite Albert Einstein’s quote: “Things should be made as simple as possible, but not any simpler”.