The IC3 Blue Train - A little journal about design, marketing, sales and other matters

Another example of how to use the Design Yardstick introduced on August 19.

For this third entry in the series, I decided to use our yardstick to dissect a commerce website: amazon.co.uk , itself a standard (not to repeat 'yardstick') for e-commerce excellence.

Here is (click on the thumbnail) my evaluation of the amazon.co.uk site according to our yardstick’s five criteria, including 14 reasons why I like to shop on amazon.

click to see the pic

This may again look rather simple/simplistic but, if you look at my 14 points, you’ll probably find the reason why you last aborted shopping on a badly designed website. Would you agree?